August 13, 2020
It’s undeniable that the COVID-19 pandemic has been an economic and humanitarian disaster, but I’m one to look for silver linings. After wrangling with the ramifications of lockdown, like many, I was forced to stop, slow down and notice the little things in life.
I spent more time at home with my family and more time in nature. I started to appreciate life that little bit more, and care about the things that truly matter. This unique perspective is something that we will not experience again.
It’s been almost 30 years since Michael Jackson sang Earth Song, and I can’t help but feel disappointed in the progress that humanity has made since then. I want good to come from the pain of 2020 - and there’s no better time to get the world in shape.
I’ve been a closet environmentalist for the last couple of years. I’m by no means perfect, but I’m 90% vegetarian, an Oatly convert, wear Allbirds and organic cotton, and rub micro silver into my armpits!
I’m proud to have built Startle into what it is today, with an incredibly low environmental footprint. Our team doesn’t have to commute, we run on energy efficient hardware that’s manufactured in the UK, and our Norwich office is a certified Passivhaus, nestled in natural parkland.
But we do have an environmental footprint, and that's uncomfortable for me. An environmental footprint is a cost, and a cost should be beared by the people creating the footprint - not mindlessly left for future generations to absorb.
We took the lockdown downtime to focus “on” (not “in”) the business, improving our product, systems and processes. I’m delighted that one of those projects was to become ISO 14001 certified for measuring, managing and improving our environmental impact.
While we have the “hoods” up on our businesses, I think it’s the right time to make a “pledge to the planet”. Here’s ours:
We’re not going to change the world alone, but with collective action we can make a big difference. I hope, if anything, you feel inspired to do something similar at home and in your workplace.
Adam
Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK
Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA