Half of people who find pub atmosphere lacking think music would make it better
August 14, 2020
And nearly half think the atmosphere was better pre-lockdown.
It is certainly not a case of Blue Monday as pubs experienced their busiest Monday of the year so far recently.*
What do those who have already been back to the pub think about the experience?
Nearly half think that the atmosphere was better pre-lockdown (43.3%). And half of those people think music would make it better (49.5%), see graph 1.
One third (31.1%) of those who feel strongly that the experience was better in pubs before lockdown are in the 45-54 age bracket (see graph 2).
One third of those who strongly feel music would make atmosphere better are aged 18-24 (31.4%).
Thoughts from Startle's CEO, Adam:
“It's wonderful to see customers returning to the much loved pub. The weather, return of sport, and the Eat Out To Help Out scheme have been helpful tailwinds. The challenge for Operators will be to deliver the great experience customers expect, so that they keep coming back when the skies open and the financial stimulus has passed. It's encouraging to see that customers recognise the importance of music in creating the right atmosphere as getting this right is a really quick win for Operators.”
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Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
Marketing Executive at Startle. It's my job to manage marketing, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).