August 14, 2020
It is certainly not a case of Blue Monday as pubs experienced their busiest Monday of the year so far recently.*
Nearly half think that the atmosphere was better pre-lockdown (43.3%). And half of those people think music would make it better (49.5%), see graph 1.
One third (31.1%) of those who feel strongly that the experience was better in pubs before lockdown are in the 45-54 age bracket (see graph 2).
One third of those who strongly feel music would make atmosphere better are aged 18-24 (31.4%).
“It's wonderful to see customers returning to the much loved pub. The weather, return of sport, and the Eat Out To Help Out scheme have been helpful tailwinds. The challenge for Operators will be to deliver the great experience customers expect, so that they keep coming back when the skies open and the financial stimulus has passed. It's encouraging to see that customers recognise the importance of music in creating the right atmosphere as getting this right is a really quick win for Operators.”
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Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*Daily Mail article: ‘Pubs and restaurants had their busiest Monday of the year’. 5th August 2020
Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK
Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA