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One third of restaurant goers feel atmosphere would be better with music

One third of restaurant goers feel atmosphere would be better with music
Written by

Abbie Dawson

Published

August 10, 2020

Category

Latest research

And nearly half think the atmosphere is worse than pre-lockdown.

The government’s Eat Out To Help Out initiative seems to be having the desired effect, with restaurants reportedly having their busiest Monday of the year so far.*

This will no doubt be some positive music to the ears of those in the industry.

What do those who have already returned think of post-lockdown dining?

Nearly half of UK diners think that the atmosphere is worse than pre-lockdown (41.5%), with only 16.5% feeling it is better (see graph 1).

Chart showing how people find the restaurant atmosphere since lockdown
Graph 1

So what could improve the restaurant atmosphere?

One third of all restaurant goers think the atmosphere would be improved by music (32%), a trend that is also true amongst those who specifically think that the atmosphere is worse than pre-lockdown (35%). See graph 2.

Also, one third of those who feel that the atmosphere would be improved by music are in the 25-34 age bracket (30.7%).

Chart showing people who find the dining atmosphere better than before lockdown
Graph 2

Thoughts from Startle CEO, Adam Castleton

“Increased demand assisted by the Eat Out To Help Out scheme (and the Great British weather) is an opportunity for Operators to change customer perceptions. The importance of operating a safe environment is crucial, but it's equally important to show customers they can still have a good time eating out. Getting the atmosphere right is essential, and doing that now will help to keep customers coming back like before.”

This hub is going to be the place to be for consumer research in retail and hospitality, so make sure to bookmark it, follow us on social, write it on a post-it note or whatever it is that you do. You could also sign up and subscribe to our mailing list, which is easy like Sunday morning.

Surveys carried out July 2020. Sample size (n)  >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.

*Daily Mail article: ‘Pubs and restaurants had their busiest Monday of the year 5th August 2020

One third of restaurant goers feel atmosphere would be better with music

Abbie Dawson

Marketing Executive at Startle. It's my job to manage marketing, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).

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