A recent survey of over 15,000 consumers placed ‘experience’ at the heart of retail, with 81% of respondents saying they’d pay more for it.
Unibail-Rodamco-Westfield has recently published a report detailing the results of a major Europe-wide survey on the future of retail. Covering the next decade of retail, 15,700 consumers shared their thoughts and the results place ‘experience’ front and centre of what retailers need to provide.
Music to our ears
The headline findings of this research show that providing an experience in retail is both wanted and desirable with 59% of shoppers expecting the majority of retail space to be dedicated to offering up experiences.
Further to this 81% of the respondents said they would be prepared to pay more for experience. Meaning not only is the full retail experience important, but it’s an investment that can directly impact margin.
Considering this alongside our own research, where 60% of respondents say that shopping in a post-lockdown world is less fun, our report title ‘Mind The Gap’ becomes crystal clear - there is an opportunity to be had by tackling your in store atmosphere and experience.
Good in store experience is about finding the magic formula
Imagine a store with perfectly curated music that adjusts automatically according to crowding (to increase dwell time when it’s quiet, or reduce it when it’s busy), with responsive lighting that complements the time of day and weather conditions, interactive screens that empower customers to creatively engage with products, automatically serving timely offers, and capturing imaginations with live displays which can adapt the music and lighting accordingly for digital demos or performative installations… curating an experience that hits all the right notes is about harmony and integration. And for this, we’ve got your back.
In post-coronavirus retail, the right music + tech solution can be the superpower that creates pitch-perfect experiences in increasingly ‘sterile’ environments. And given this is a key area that’s here to stay beyond getting people back into shops post lockdown, is it time you revised your in store experience?
Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.
Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.
Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.
Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.
Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.
Marketing Manager at Startle. I'm in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).