Our research shows that shop, pub and restaurant goers feel the experience is getting back closer to pre-pandemic times.
According to our latest Mind The Gap research findings, it’s looking like all the hard work retail and hospitality has put into experience is paying off.
Back in the summer of 2020, our research found that well over half (55.9%) of people disagreed that the retail and hospitality experience was more fun than before the pandemic. In Autumn 2021, that number dropped markedly to just a third (34.4%). The biggest improvement in opinion is with retail (60.2% down to 33.8%), followed by pubs (62.1% down to 38.8%) and finally restaurants (45.5% down to 30.5%).
Drilling a bit deeper, it is interesting to note that of those pub goers back in 2020 who thought the experience was better than before pandemic times, nearly half (46.6%) were specifically in the 35-44 age bracket (see graph 1). Maybe this slightly older demographic segment was appreciating the quieter, less packed atmosphere.
Yet in 2021, the demographic of who finds a pub more fun now is more evenly spread (see graph 2), indicating that the experience put on by the industry is appealing to more of the public. Encouragingly, the same is also true for retail and restaurants in 2021, according to our research.
“It is very encouraging to see that after such a tough period, shoppers, pub-goers and diners are enjoying a better experience again. This is great news, as delivering a great experience early in the recovery of the pandemic, is setting the lens through which future experiences will be seen. It is the quality out-of-home experience that is the main reason people are compelled to get out again; and these stand-out experiences are ones that we at Startle love to help our customers create.”
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
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Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle c/o I.D. Online Ltd
3015 Lake Drive
Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165