![Diners are split on whether sound of people makes atmosphere better](https://cdn.prod.website-files.com/61e198dfa4b1d7f9207d9673/6421af3fc4780856adaac274_634d6c0399ef20bb280f7151_Copy%20of%20Blog%20-%20Main%20Image%20(20)%20Large.webp)
Diners are split on whether sound of people makes atmosphere better
And just over half think the experience was less sociable than before lockdown.
Recent customer sentiment research from KAM Media and Feed It Back has revealed that the top reason people gave for not returning to restaurants last week was social distancing.*
Can we dig a bit deeper into this?
Over a quarter of restaurant goers think the sound of people improves atmosphere (30.4% across July and August), yet a similar amount think that the reverse is true (26.5% across July and August). See graph 1.
![Chart showing people who think the atmosphere would be better with the sound of music](https://cdn.prod.website-files.com/61e198dfa4b1d7f9207d9673/62a1d9c18f75ee2037ba944c_6203cc4ff6c8a037e35846c0_5f3e81c774877d45b3f3a794_Week_3_Restaurants_Graph_1.png)
Furthermore, over half of restaurant goers (53.2%) feel that the dining experience is less sociable than before lockdown (see graph 2).
What other trends are emerging?
It seems like people are starting to miss the buzz of a crowd in restaurants, as the differential between those who agree/disagree that the sound of people makes the atmosphere better has increased by 6.3% from July to August (July: 28.6% agree/27.9% disagree. August: 32.1% agree/25.1% disagree).
![Chart showing people who find restaurants more sociable then before lockdown](https://cdn.prod.website-files.com/61e198dfa4b1d7f9207d9673/62a1d9d8efbb54724ebc902f_6203cc4fbb2b4118bad2dd5e_5f3e8217f147996efa084ca4_Week_3_Restaurants_Graph_2.png)
Thoughts from our CEO, Adam Castleton:
“In contrast to our research into the retail and pub sector, our findings for restaurants seem to have unearthed many differing customer opinions. This illustrates the perfect balance that restaurateurs have to strike for the optimum atmosphere. This isn’t always easy for busy operators, but there are things we can do to make this more achievable, such as monitoring footfall throughout service and adjusting the music volume to the perfect levels automatically.”
Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*KAM Media – The Customer Sentiment Tracker. 10th August 2020.
Heard enough?
Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.
Request a quote![Rotary phone](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6214d6cb6e369509085cfe8f_contact-hero.webp)
Heard enough?
Music is powerful, but using it with intention takes skill. Chat to our team today to find out how our behavioural-science backed, curated playlists could help you achieve your goals.
Tell me more![Woman dancing](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6215166c5b27170fbcc1e250_music-hero.webp)
Heard enough?
Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.
Tell me more![Woman's face](https://cdn.prod.website-files.com/61dc66728f91394eab631066/63ef7793757d2036ee8384f0_display-hero.webp)
Heard enough?
Live sport has been at the heart of many pubs for decades. Chat to our team today to find out how Arena, our automated, all-inclusive sports promotion platform, could help you achieve your goals.
Tell me more![People watching sports in a pub](https://cdn.prod.website-files.com/61dc66728f91394eab631066/65363de6d221bc10dc642d7f_arena-hero.webp)
Heard enough?
Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.
Tell me more![Happy woman eating in restaurant](https://cdn.prod.website-files.com/61dc66728f91394eab631066/63ef50db96013d499fdcea78_atmosphere-hero.webp)
Heard enough?
Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.
Tell me more![Technoology](https://cdn.prod.website-files.com/61dc66728f91394eab631066/62175401e56e07dd70b487f0_studio-hero.webp)
Heard enough?
Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.
Tell me more![People walking](https://cdn.prod.website-files.com/61dc66728f91394eab631066/633ef685080033af4d49bee7_6214d638d4b5d9bbc9f20b8d_science-hero.webp)
Heard enough?
Dedicated management, free player replacements, 24/7/365 support… what you want, baby we got it. Chat to our team today to find out how relentless our Relentless Support™ really are.
Tell me more![Man with headphones](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6215166c214b5de56edf70fb_support-hero.webp)
Heard enough?
Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.
Tell me more![Clothes on rack](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6214c27ca48262522316de8b_retail-hero.webp)
Heard enough?
Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.
Tell me more![Restaurants kitchen](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6214d8d7f491e5cf323d71e2_restaurants-hero.webp)
Heard enough?
Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.
Tell me more![Cafe](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6214d8051924ab5e627ed2cc_cafe-hero.webp)
Heard enough?
Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.
Tell me more![People celebrating in pub](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6214d879a48262011117a05a_pubs-hero.webp)
Heard enough?
Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.
Tell me more![Restaurant table with cutlery](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6214d582f076181526657be6_hotels-hero-tinified.webp)
Heard enough?
Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.
Tell me more![Gym equipment](https://cdn.prod.website-files.com/61dc66728f91394eab631066/628e3fa897855ee380834c60_gym-hero.jpg)
Heard enough?
Creating a standout salon experience isn’t easy. Chat to our team today to find out how we can use music and tech to create an atmosphere with the perfect finish and help you achieve your goals.
Tell me more![Salon equipment](https://cdn.prod.website-files.com/61dc66728f91394eab631066/628e3fa788629bd19560b000_salon-hero.webp)
Heard enough?
Creating a standout office experience isn’t easy. Chat to our team today to find out how we can use music and tech to create atmospheres that work as hard as your customers.
Tell me more![Co-working space](https://cdn.prod.website-files.com/61dc66728f91394eab631066/628e3fa8cf65500b81ee184a_office-hero.webp)
Heard enough?
Creating a standout spa experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect peaceful atmosphere and help you achieve your goals.
Tell me more![Towels and insense](https://cdn.prod.website-files.com/61dc66728f91394eab631066/6296356ba6c22a77933be462_spas-hero.webp)
Heard enough?
Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.
Tell me more![Beach with cruise ship in background](https://cdn.prod.website-files.com/61dc66728f91394eab631066/64d4f445acb289840c4fbc5c_ships-hero.jpg)