Diners are split on whether sound of people makes atmosphere better
August 21, 2020
And just over half think the experience was less sociable than before lockdown.
Recent customer sentiment research from KAM Media and Feed It Back has revealed that the top reason people gave for not returning to restaurants last week was social distancing.*
Can we dig a bit deeper into this?
Over a quarter of restaurant goers think the sound of people improves atmosphere (30.4% across July and August), yet a similar amount think that the reverse is true (26.5% across July and August). See graph 1.
Furthermore, over half of restaurant goers (53.2%) feel that the dining experience is less sociable than before lockdown (see graph 2).
What other trends are emerging?
It seems like people are starting to miss the buzz of a crowd in restaurants, as the differential between those who agree/disagree that the sound of people makes the atmosphere better has increased by 6.3% from July to August (July: 28.6% agree/27.9% disagree. August: 32.1% agree/25.1% disagree).
Thoughts from our CEO, Adam Castleton:
“In contrast to our research into the retail and pub sector, our findings for restaurants seem to have unearthed many differing customer opinions. This illustrates the perfect balance that restaurateurs have to strike for the optimum atmosphere. This isn’t always easy for busy operators, but there are things we can do to make this more achievable, such as monitoring footfall throughout service and adjusting the music volume to the perfect levels automatically.”
Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.
Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.
Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.
Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.
Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.
Marketing Manager at Startle. I'm in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).