
Is hospitality under more pressure than ever?
Written by
Abbie Dawson
Published
June 6, 2022
Category
Latest research
Shortages from bouncers to bottles & a lack of government support are impacting hospitality.
As the Platinum Jubilee fades from memory (a weekend that was expected to have delivered a £6bn-plus boost to high streets and hospitality businesses), and as some of us recover from being caught up in the ‘Flightmare’ caused by a chronic lack of aviation industry staff, shortages abound everywhere, and hospitality hasn’t escaped.
Those who like sipping a nice, iced bottle of beer might be sweating a bit this summer, as the UK is also apparently on the brink of a beer bottle shortage as a result of the supply chain and living cost crisis.
The option for outdoor dining and drinking is a huge advantage for the sector in attracting and hosting more customers, so this is potentially a much-needed boost.
MUSIC FOR SHOTS, FOR SHORTS, FOR SHAKEN AND STIRRED, FOR LINGERING LONGER AND ORDERING SOMETHING STRONGER.
So what is a great hospitality customer experience?
What is a great hospitality customer experience? Well, it’s being on a first date and discovering you both have the same taste in music via the perfect playlist.
Yes, music is important, but it takes more than just music. We call it Music+.
For us at Startle, it is something customers tell friends about. It elevates a brand to distinction, with all sites harmonising in unison. Ultimately it improves your bottom line. For example, a pub quiz played entirely through your phone and based on identifying songs you hear as you drink and chat with friends.
For your own brand and business, imagine an atmosphere that’s built to run itself, optimising moment to moment the music, displays and lighting to make sure the experience is always at its best. Couple that with bespoke entertainment or competitive socialising that integrates seamlessly into your atmosphere and we’re suddenly talking about the pub of the future and we’re already building it.
It’s all possible with Startle.
Why not download for free (and with very little effort) our hospitality brochure? There is one for pubs and restaurants, as well as hotels and cafes.
And if you think we can help, we’d love to hear from you. Call us on +44 (0)203 397 7676 or drop us an email at hello@startlemusic.com.