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Amplify the Jaguar Land Rover experience with a sophisticated music system.

For a modern luxury brand, it's important that your background music doesn't let you down. Dull, predictable or overly commercial playlists will give your clients the wrong impression. Luckily, we've done the hard work for you.

In collaboration with Jaguar Land Rover, our professional music curators have designed playlists that will maximise the quality perception of the brands in your clients' eyes. This will ensure the associations clients have with the brand are felt when they visit your retail locations, strengthening the notion of a modern luxury environment.


  • Enjoy the custom-curated Jaguar Land Rover soundtrack in your retail locations.
  • Play music via your existing speakers.
  • Energy-efficient hardware that simply connects to your amplifier and internet.
  • A dedicated Account Manager & 24/7 Relentless Support™ via phone, email and WhatsApp.
  • Available globally.
  • Fully managed and updated by Startle.
12 months 42 USD per month 185 USD one-off hardware cost
24 months 42 USD per month FREE hardware
Sign up nowAny questions?
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Unique playlists

Your soundtrack has been designed from scratch to centre entirely around the values of the Jaguar Land Rover brands. One size definitely does not fit all when it comes to the sound of your brand, so why settle for a generic solution?

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Our professional music curators have used behavioural science as a backing to your soundtrack design. Your music will not only sound perfectly polished but will instil confidence in prospective clients and put them in the right frame of mind to purchase.

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Ready when you are

Your new playlists will be scheduled for you, ready to go when you first log in to Startle. We’ll manage your music completely, allowing you to focus on running your retail locations, without worrying that the next song might not do your atmosphere justice.

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Focussing on Neo-Jazz instrumentation and prominent basslines, the Jaguar Land Rover playlists not only provide a layer of contemporary sophistication, but also instil confidence in prospective customers.

The three individual playlists represent different energy levels; ‘Activate’ resets the atmosphere during down periods with soft textures and relaxed drum grooves, ‘Signature’ accompanies the ebb and flow of daily service with steady rhythmic patterns and gentle instrumental interjections, while ‘Inspire’ raises the intensity for those busier moments with well-rounded basslines and buoyant vocals.

Startle's Lead Music Curator, Magnus, on the strategy behind the soundtrack.

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Seamless onboarding & support.

No-one wants hassle when switching providers, but luckily our setup is quick and easy. Your new Startle Player simply plugs into your amp and connects to the internet to bring music to life. We'll provide all the necessary instructions and cables, so you don't need to worry about that.

If you need support with connecting your Player, our award-winning Relentless Support™ team are here to help 24/7/365, via phone, email, instant chat and even WhatsApp. Backed by industry-leading SLAs, we resolve issues in minutes with 98%+ satisfaction.

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Fully managed for you.

Your new playlists will be scheduled across the week for you. We're happy to manage your music completely, but if you'd like to be more hands-on, you can control your music from our intuitive user platform, Studio, via the web platform or mobile app. Adjust your music's start and finish times, see what's Now Playing and Up Next, contact support and more.

Our customer relationships are strong and long-term. To ensure you get the most from your Startle Music service, your dedicated Account Manager will proactively monitor and support you, whether you have a technical query, are opening new retail locations or simply want to feedback on our service.

Frequently asked questions

What is included in the cost?
What is the hardware delivery process?
How many tracks are in the Jaguar Land Rover playlists?
What licences are included in Startle’s music service?
How is day-to-day support provided?
View all frequently asked questions

Ready to get started? Sign up to Startle today

Adam Scott

Adam Scott, Jaguar Land Rover Account Specialist

+44 (0)203 991 4412