With over half of shoppers finding the experience less sociable than pre-lockdown.
Britain’s economic recovery from the Covid-19 crisis continued for a third month in a row, with The Office for National Statistics (ONS) saying gross domestic product (GDP) rose by 6.6% in July compared with the previous month, continuing the rebound from the ending of lockdown*.
Well, only 20% of them are of the opinion that the sound and buzz of people would improve retail atmosphere, a stat that is consistent across July (23.5%) and August (16.4%), see graph 1.
Furthermore, over half of shoppers find the experience less sociable than pre-lockdown, a statistic that is consistent across July (59.8%) and August (58.6%), see graph 2.
Whilst the majority of shoppers who think that the sound and buzz of a crowd does not improve the experience are women (61%).
"We're continuing to see that shoppers prefer shops with fewer crowds, yet they appreciate the value of music and how this can impact the overall customer experience. Music is also a great way to influence human behaviour. Astute retailers can tap into neurophysiological research and play specially curated playlists that are designed to positively impact the emotional and behavioural response of customers."
Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*The Guardian article: UK Economic recovery from Covid-19 crisis continues. 11th September 2020.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Our new, free-to-access industry reports on customer behaviour and the perceived gaps in experience and atmosphere in the retail and hospitality sectors, post lockdown 1.
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Startle’s research into the dining experience reveals that 37% of restaurant goers feel the atmosphere is less relaxing now, but conversely 27.5% think the opposite is true; it is more relaxing than pre-lockdown times.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
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